back to school campaign 2016

 
(test)BTS_2016_Logo.jpg
 

I was given the opportunity to design the "Back to School" campaign for Bealls/Burkes Outlet. With this project I evolved the brand identity through the creation of marketing content across print and Ecommerce channels. I was the lead designer for print/digital pieces to increase engagement from loyalty customers. My responsibilities included developing an in-store signage package for the entire chain across the country. 

Cork_Wall_Sample.jpg
 

IN-STORE SIGNAGE

BTS_topper.jpg
shoes_lighter.jpg
 

Print Work & Direct Mail 

Double_Stack_DM_light_grey.jpg
 

DIGITAL MARKETING